Why focus on mastering/managing your customer data?
We at Kitepipe got a ton of feedback in our recent webinar series about the challenges of managing customer data in a Banking setting, and we have summarized the motivations that we heard.
Five Primary Motivators:
Here are our findings based on feedback in our recent webinar series. The priority sequence changes from Bank to Bank to Financial Services firm, but here are the common threads from the target audience (Banking IT VPs and Directors):
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Operational Efficiency: The need to unify customer data across multiple siloed systems in order to streamline bank processes and improve decision-making.
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Customer Experience Enhancement: Providing a seamless and personalized customer journey by having a 360-degree customer view available to customer service staff, branch personnel, and marketing teams.
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Regulatory Compliance: Meeting the increasing regulatory requirements through accurate and centralized data.
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Revenue Growth and Risk Mitigation: Unlocking the potential for cross-selling and upselling through better customer account views and targeted customer insights while reducing operational risk.
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Competitiveness: Staying ahead of digital-first competitors while modernizing IT application landscape
Additional Resources:
You can read more in recent Blog posts [Here] and [Here]
Our recent webinar series covered both the root causes and solution architecture to better manage your customer data. Here are some webinar Excerpts (about 5 minutes each):
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[Customer Data Management - the Problem]
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[Data Hub Solution Architecture]
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[Results - Mid-tier Banking Case Studies]
Next Steps:
Book a personalized consultation with Kitepipe thought leader Larry Cone to review your Bank's Customer Data Management concerns, and possible solutions.
